Why target New Homeowners?

Consider this... If a consumer has been going to the same hair stylist for 7 years, what do you think it will take to change that habit?

Existing Residents have established buying patterns
and habits and only change their loyalty due to necessity.

New Homeowners are searching to replace the products and services that they have lost due to the move.

• New Homeowners are in a spending mood. They have just bought a new home which is a very happy occassion.
• New Homeowners have more income than the
  average consumer.
• New Homeowners are credit worthy customers.
• New Homeowners spend more in the first year than the exisiting resident spends in 5 years.